The distribution channels that hotels utilize and invest in can significantly influence their revenue management strategy and overall success. Nowadays, many hotels receive more bookings from the internet than from offline travel agents. Moreover, recent advances in smartphone technology have heightened the importance of online distribution channels, as consumers now expect to easily book a hotel room from anywhere in the world with just a few taps.

So what are the most important online distributions for hotels?

1. Your Hotel’s Own Website

The most obvious online distribution channel for your hotel is your own website, which is also one of the most cost-effective marketing tools your business will have at its disposal. After all, once initial development fees have been paid, the cost of maintaining and hosting the website is relatively small.

Your website provides an ideal platform to convey your brand values and deliver a marketing message that appeals to your target audience. Simultaneously, websites offer an excellent way to increase the overall visibility of your hotel, especially when SEO is carried out effectively and fresh content is added regularly.

Moreover, a hotel’s website is the only online distribution channel where they can generate direct sales without having to pay a commission to a third party. For this reason, it pays to try to generate as many bookings through your website as possible, which is why many hotels offer incentives for direct bookings.

Today, many people rely almost entirely on mobile and tablet devices to browse the internet. Therefore, it is essential that hotel websites are mobile-optimized.

Our Very Own Hotel Booking Website

The Galaora Hospitality Management Team is currently working on our very own Hotel Booking Website in-house @ travel.inovasihotel.com (A Demo website).”

We provide website design services, using WordPress software platform.